Supply chain integration in mass customization

Mass Customization in Supply Chain Management Environment: A Review

In the supply chain management customer is the most significant component and mass customization is mostly related to customers because it is the capability of any industry or organization to deliver highly customized products and its services to the respective customers with flexibility and integration, providing such a variety of products that nearly everyone can find what they want. Today al...

Evaluation of Supply Chain Strategies for Mass Customization

Decision Analysis of Supply Chain Resource Integration and Optimization in Mass Customization by the Fourth Party Logistics*

A new problem about the supply chain resource integration and optimization in mass customization (MC) by the fourth party logistics (4PL) is analyzed in this paper. On this basis, a dynamic and multi-objective optimization model and an algorithm are set up for the decision optimization of the supply chain resource integration in mass customization by 4PL. The optimization model and the algorith...

The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets

Traditional supply chain management utilized traditional media and channels to link firms in linear, inefficient relationships. The advent of electronic commerce over the Internet has facilitated new relationships for connecting with new supply chain partners, thereby significantly increasing the quantity and quality of inter-organizational information flows. These information flows are theoret...

Customer-specific value chain: beyond mass customization?

Mass Customization is a new mode of production and service delivery that has become an integral part of the Global Management Paradigm (GMP) [1]. The term itself was first coined by S. Davis back in 1987 (his book Future Perfect). In recent articles, J. Gilmore emphasized the customer-unique value chain [2], relating to the effort of overcome the "mass-oriented" thinking and behavior which appe...